Siggne Creative House invited illustrator Jaume Vilardell to mark Princess Yachts’ 50th anniversary with a bold and unexpected vision. Moving away from the classic blue-and-white language of yachting, the campaign embraced the Riviera glamour of the 1960s: watercolours, lush foliage and a feeling of escape. Inspired by the restoration of their first yacht, the iconic Project 31, Vilardell created a visual universe that came to life on a grand scale, with large-format murals and bespoke pieces dressing the stands in Cannes, Monaco, London and Düsseldorf, and extending to merchandising that carried the anniversary spirit beyond the fairs.